The State of Influencer Marketing

Get inside the minds of today’s top content creators to build stronger, more successful partnerships.

Top Five Findings

  • Content creators say the No. 1 method for vetting brand partnerships is by determining which opportunities are most relevant for their audiences. This reason was cited more frequently than compensation and brand affinity.
  • 76 percent of content creators said they will work with brands that grant editorial and creative freedom above competitive compensation, at 67 percent.
  • 54 percent said they will work with brands who respect them as they would any other publisher.
  • 49 percent said the brand must understand their interests and only approach them with relevant opportunities that are a fit for their audience.
  • 47 percent said they work with brands whose values align with their own.

Download now to find out more including what they DISLIKE about working with brands.