How to leverage UGC across the spectrum of social influence — from everyday peer creators to topical, high-reach content experts How UGC stacks up against traditional media formats when it comes to time spent, consumer trust and long-term business impact Best practices for using UGC to fuel your end-to-end content strategy, including case studies from Whirlpool and ABSOLUT VodkaPLUS: Contemporary motivations for creating and sharing digital content, based on new research from Crowdtap.
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