New York, NY (April 27, 2016) — Crowdtap, the People-Powered Marketing Platform, released the results of a new study that explores the viewing and online social behaviors of anticipated viewers of the 2016 Summer Olympics, which will take place in Rio de Janeiro in August.
If trends since the 2014 games in Sochi were any indication, Rio is poised to be the most social Olympics yet. Consider what has happened in just two short years: Snapchat has emerged as the de facto social platform for millennials and Gen Z; Instagram has passed 400 million users; and livestreaming has entered the mainstream thanks to platforms like Periscope and Meerkat, and the recent debut of Facebook Live.
Crowdtap surveyed 500 U.S. adults to find out how they plan to interact with this summer's Olympic games. The study underscored inherently social nature of the games and further, the propensity of viewers to share their favorite events, iconic ceremonies and unexpected moments in real-time.
“The evolution of media consumption habits has had a dramatic impact on the way people experience major cultural events,” said Claudia Page, VP Platform Growth and Creator Partnerships at Crowdtap. “The goal of our study was to help brands understand the preferences of Olympics viewers as they plan their content strategy ahead of Rio. Whether brands are signed on as official sponsors or simply want to actively participate in the conversation, the key to success will be identifying the distribution channels and topics that are most relevant for your brand and your audience.”
For more information on this study click here.
Crowdtap is an award-winning marketing technology firm based in New York, which creates on-demand and meaningful connections between brands and consumers through consumer insights, consumer ratings and reviews, and influencer activations. Through instant ideation, feedback and validation, Crowdtap help brands stay on pace with culture and ahead of trends.
Since its founding in 2009, Crowdtap has worked with top brands including General Mills, Heineken, Kraft Foods, P&G, Verizon, Walmart and Yum Brands, and has received numerous accolades for its work from The Shorty Awards, WOMMA and OMMA, among others. Crowdtap has also been named a top place to work by Fortune, one of America's Most Promising Companies by Forbes, and recognized for its growth by Advertising Age and Mashable. Visit corp.crowdtap.com for more information.