As CEO, Britton will oversee the continued evolution of Crowdtap’s products and offering, lead the cultivation of deeper brand and client relationships, help with the recruitment of top talent, and drive thought leadership for the company. As a founding member of Crowdtap back in 2009, Britton played an integral role in the company’s growth. As a Chairman of the Board for 7 years, he helped drive the creation, incubation, and current spin-off of Crowdtap, as well as its on-demand consumer network now used by over 100 of the largest brands and marketing agencies in the U.S.
Over the course of his career, Britton served as CEO at MRY (formerly Mr. Youth), a digital and social media marketing services agency that he founded in 2002, which grew from a one-person startup to a global powerhouse with over 500 employees. During Britton’s 14-year tenure at MRY, the agency worked with prominent Global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google. In 2011, MRY was acquired by the Publicis Groupe. Prior to MRY, Britton held positions at DigitasLBi, Alloy Media and Marketing (formerly YouthStream Media Networks) and The Magma Group.
A prominent industry figure who has sat at the helm of several agencies throughout his career, Britton is considered a leading expert on the millennial generation. He’s advised multiple Fortune 500 companies on youth marketing strategy, often speaks at conferences and trade shows on trends and issues that affect the millennial marketing landscape, and is the critically-acclaimed bestselling author of “YouthNation,” a marketer’s guide to millennials.
Britton has been featured on The Daily Show With Jon Stewart, CNBC’s Power Lunch, Mashable, Forbes, Fortune, The Financial Times, New York Times and the Wall Street Journal. He has also been recognized as one of Entrepreneur magazine’s “20 Hottest Entrepreneurs Under 30,” and featured on Event Marketer magazine’s “It” List for three consecutive years.
Dan LaFontaine serves as COO and CFO and is responsible for directing the finances, HR, risk management, corporate matters, and operations of Crowdtap.
Prior to returning to Crowdtap, LaFontaine had been CFO & COO of Mr. Youth, later known as MRY – the industry-leading digital and social marketing agency out of which Crowdtap was born, with LaFontaine as one of its founding members. He has also held numerous CFO & COO roles for other marketing services and research agencies, both at the startup stage as well as on the international stage, including British public companies such as Incepta and Huntsworth where he oversaw and even launched a number of international business units.
Besides his “in-house” roles, LaFontaine has also shared his deep experience and expertise, which he’s built up since his first branding and research agency back in Canada, through past and current roles as M&A or board advisor to a number of marketing and technology companies, as well as having chaired the AAAA National Finance Committee.
For the past decade and a half, Nick has worked across product, technology and digital marketing, acting as a product lead, strategist and project manager internally and as a consultant. He has strong entrepreneurial instincts and a background in creating and managing both local and remote teams for large scale enterprise solutions.
As Crowdtap’s Chief Product Officer, Nick oversees the product vision, roadmap, user experience and technology stack for the company. He brings a solutions-driven approach and strong record of attacking challenges with out-of-the-box thinking, financial savvy and start-up scrappiness.
Nick previously oversaw the technology and product teams at the ad agency MRY. There, he lead the product roadmap for RepNation, a platform and app for recruiting, managing and tracking brand ambassador campaigns. This product was critical to the company’s growth as it transformed from a small team of roughly 30 employees to more than 500 during Gauchat’s tenure at the agency.
As the VP of Client Operations, Warren oversees the analytics, influencer activation, platform activation, and project management teams. He began as an account supervisor at the company, and over the past four years he’s been a constant across a landscape of innovation and growth at Crowdtap.
A people-and-process driven professional with a dedicated background in client services, Warren’s expertise inspires his operations team to bring client visions to life in ways that are fast, effective, inventive. On the side, Warren leads his coworkers in daily meditation sessions.
Warren’s previous experiences include management and leadership positions across the ad-tech world at companies like Clickable and Synapse.
Warren graduated from the University of North Carolina with a BA in Economics and Exercise Science. He’s an avid traveler, fitness enthusiast, and blogger who currently lives in New York City.
Matt Britton, advertising industry veteran and longtime head and founder of MRY (now part of Publicis Groupe), is Crowdtap’s new CEO. Read More
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Seth Levine is a co-founder and Partner at Boulder based Foundry Group, a nationally focused, early stage venture capital firm. At Foundry Seth focuses on investments in software and internet technologies. Prior to co-founding Foundry, Seth’s career included investment and operational roles at a number of different private and public firms.
Seth is a summa cum laude graduate of Macalester College in St. Paul, Minnesota. He is active throughout the entrepreneurial community – as a member of the board of CU Denver’s Bard Center for Entrepreneurship, Chair of the 2009 Boulder Chamber of Commerce ESPRIT Awards, investor and mentor in the Boulder, Boston, New York and Seattle TechStars programs and as a member of the advisory board of High Country Ventures.
Seth is an avid outdoorsman and enjoys spending his free time cycling, snowboarding and mountaineering, as well as spending time with his family. He writes a blog on technology, investing and living in Colorado at www.sethlevine.com.
Matt Britton is known throughout the advertising industry as an expert in marketing to Millennials, a new breed of consumer completely adept at tuning out and avoiding traditional media. Matt currently serves as founder and CEO of New York-based Mr Youth—a social marketing agency focusing on word-of-mouth, social interactive and experiential marketing. Since founding the agency in 2002, Mr Youth has worked with some of the world’s leading brands—including P&G, Microsoft, Nike, and HP—to help them connect with this rapidly evolving and highly elusive consumer.
Matt has grown Mr Youth from a one-man startup to a company with more than 125 employees. In 2009, Mr. Youth was named the “Social Media Agency Of The Year” by Mashable and was named a "Modern Day Don Draper" by the NY Post. In February 2010, Mr Youth was named one of advertising’s 10 most innovative companies in the world by Fast Company.
Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications. PROMO Magazine recently named the agency the fastest growing youth marketing firm in the nation and Inc. Magazine listed Mr Youth as one of Inc. 500’s fastest growing private businesses in the U.S. Matt has also been featured in the prestigious 30 Under 30 list by Entrepreneur Magazine of the hottest U.S. entrepreneurs under 30 years old.
Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show With Jon Stewart, CNBC's Power Lunch, USA Today, Brandweek, Event Marketer Magazine, Bloomberg Radio, CNNfn, PROMO Magazine and NBC.
Matt is a graduate of Boston University's College of Communication.
Tim is a founder and Managing General Partner of Alta Communications. He joined the predecessor firm Burr, Egan, Deleage & Co. in 1989 and has been leading Alta’s involvement in the online and digital media sectors. In this capacity, Tim has served on numerous Boards of Directors of media companies including Telemedia Communications, Inc., W3i, Compare Networks and Jumpstart Automotive Media. In addition to his online focus, Tim has significant investing and board experience across the business services, data services, and software as a service industries.
He began his career in 1986 at the Bank of Boston in the Acquisition Finance Division, structuring and monitoring the performance of management buyouts in cash flow industries. Tim received a degree in Economics from Wesleyan University. He is the Immediate Past Chairman of the Board of Year Up (yearup.org) and former Chairman of the Board of The Big Brothers Big Sisters of Massachusetts Bay.
Brian is a co-founder and Managing Partner of Tribeca Venture Partners. Prior to starting Tribeca Venture Partners, Brian was a founder and Managing Director of GSA Venture Partners, formerly the venture arm of Greenhill & Co (NYSE: GHL). Prior to GSAVP, Brian was a Principal at Sterling Venture Partners and a Vice President at ABN AMRO Private Equity.
Brian has invested across a broad number of sectors during his career including fintech, edtech, mobile, healthcare, online marketing and media/publishing.
Brian is currently a board member/observer of the following TVP companies: AiCure, AlphaSense, Cognical, CommonBond, Crowdtap, Flat World, Lendio, MakersKIt, Mighty, Opternative, ShopKeep and Truveris.
Brian has a BA in economics and American studies from Brandeis University.
Gayle Troberman is the Executive Vice President and Chief Marketing Officer at iHeartMedia, Inc. where she is responsible for the seamless integration of content, advertising and promotion across all iHeartMedia, Inc.'s platforms to ensure marketers are able to leverage the power of the entire iHeartMedia portfolio including radio, digital, outdoor, mobile, social and live events.
Troberman has more than 20 years of experience in brand development, advertising, marketing and media and previously served as Chief Marketing and Ideas Officer at IPG Mediabrands. Prior to IPG, Troberman spent 16 years at Microsoft as Chief Creative Officer where she was responsible for the company's portfolio of brands and global advertising campaign across consumer and b to b products including Windows, Office, Bing, and XBOX. She was also an early internet innovator, creating the industry’s first branded entertainment division at MSN, where she developed many of first online video series and pioneered the premise that with the Internet, brands, agencies and media companies could collaborate in entirely new ways, breaking down the barriers between marketers, creators, engineers and consumers. Troberman joined Microsoft from Manning Selvage and Lee, where she served as Vice President, Consumer Marketing and focused on applying consumer public relations principles to a broad range of technology brands and products before they developed paid media and advertising strategies.