Word-of-mouth, especially through social media, is driving increasingly more consumer sales.

This mini report uncovers how shoppers are planning and making purchases, and share insightful takeaways that your brand can put to use. Whether you’re looking to grow your loyalty base and attract new fans, or soar into the black this holiday season, the following learnings and best practices will show you how to effectively reach the new, more social persona along the path to purchase.